So what are the key words anyway? Small wonder if you really want to know. They are so important to the success of your website, advertising and other means of promotion. No keywords, no SERP.

A search engine makes its money not from organic searches but from advertisements. Google seems to be way ahead of any other search engine presently in existence. As a result, there is definitely no balance in the competition. Therefore, you have no option but to be good, in fact be ‘good enough’. At the same time the search engines wants you to spend all your time and money on PPC rather than SEO, and why not as SEO services does seem to be a major threat to the advertising business. As a result, the search engines try to make SEO a bit tougher, and this is why SEO sometimes doesn’t work for you.

Google Adwords is by far the most used Pay Per Click advertising method. Since Google is the most popular search engine, it has the most opportunity to display ads along side the natural search results. The advertiser only pays for the advertisement if a searcher clicks on their displayed advertisement. So it provides a great opportunity for companies of any size to advertise and only pay if the advertisement is click on by a searcher.

Your profile and your username are the first two things your visitors will see when they go to your Twitter page. If your profile looks boring, people won’t bother to read your tweets, not to mention visit the links you post in them. You can’t write a very long bio of yours, but you can enter a few words about you – i.e. your occupation, your interests, etc. You can also include a couple of keywords in your bio.

Now why would I do this? To prove a theory or bust one that Search Engine Optimization or SEO is extremely important to businesses. Even the Mom and Pop shops out there could benefit from a test like this.

Just contemplate the following three reasons. There is no compelling reason to pick up a book about SEO implementation, or start to read some useful Milwaukee SEO blogs around the internet that offer free information? Now that I think about it. Not all of these reasons affect you?

Know your target market. Who are the people you would like to serve? Do you want to write for those small-time bloggers and affiliate marketers? Or do you want to focus on those giant ebusiness owners? Different market has different needs and demands. It’s important that you know the people you’ll do business with ahead of time so you can make your business strategies more focused and more targeted.

Remember that search engines index each page of your site, not your overall site. Your “meta title page” should include a keyword phrase you want to optimize the pages for, and each page should be optimized for a set of key phrases that pertain to the content of each page.